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20 Years of Automotive Internet: Edmunds.com and KBB.com
Edmunds.com and kbb.com Kbb.com was among the first third-party sites. It launched in 1995. Initially, it sold pricing reports to consumers for $3.95, but switched after only three weeks to an...
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20 Years of Automotive Internet: AutoTrader.com and Cars.com
AutoTrader.com and Cars.com In 1997 AutoTrader.com launched their classified listings model, followed by Cars.com the next year. Both were born out of a newspaper background. Classified listings were...
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20 Years of Automotive Internet: Profiting From a Negative Dealer Image
Profiting From a Negative Dealer Image Companies who work with auto dealers have been using the negative image of dealers to lure shoppers in for many decades. Many credit unions were early...
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20 Years of Automotive Internet: History of Automotive Video
History of Automotive Video Automotive Internet began in 1995 and the earliest video players started coming online just a few years later, but slow broadband speeds held video back. 2004 was the...
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20 Years of Automotive Internet: Downloadable Brochures and Owner’s Manuals
Downloadable Brochures and Owner’s Manuals Ten years ago I urged manufacturers to hold onto their marketing content, like online brochures, and use that content to demonstrate the value of their used...
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20 Years of Automotive Internet: Manufacturer Involvement with Dealership...
Manufacturer Involvement with Dealership Websites Some franchises don’t have individual store websites. This is true of many auto repair franchises and vehicle rental franchises. It is not the case...
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20 Years of Automotive Internet: Awards and Accolades
Awards and Accolades The number of awards a vehicle can win has proliferated wildly over the last quarter century. Manufacturers spend a great deal of money on the advertising rights for many of these...
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Pay Per Click Advertising on Search Engines
Pay Per Click Advertising on Search Engines When automotive internet started in 1995, the idea of Pay Per Click advertising on search engines had not even been born yet. Scott Banister came up with...
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20 Years of Automotive Internet: Who Hold the Marketing Power in Automotive...
Who Holds the Marketing Power in Automotive Marketing? Who holds the power in automotive marketing? Is it large dealer groups with brand images spanning across multiple markets? Is it the advertising...
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20 Years of Automotive Internet: Sales Dependability
Who Holds the Marketing Power in Automotive Marketing? Sales dependability may be as important as vehicle dependability. Vehicle dependability is measured in problems per 100 vehicles for three year...
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20 Years of Automotive Internet: Tiered Listings
Tiered Listings A number of listings services tier their listings. Dealers pay a premium to be in the top tier. Listings of dealers who don’t pony up the top funds don’t show up until after all the...
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Automotive Marketing Facts: Getting the Service You Were Promised
Getting the Service You Were Promised TRANSCRIPT: Jenna, I hear it from dealers all the time, they were promised a level of service from a previous vendor and never got it, or it only lasted a short...
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20 Years of Automotive Internet: There Should Be OEM Mandates
There Should Be OEM Mandates Over the past 20 years, OEM mandates on dealer’s online marketing have gone from a long period of non-existence to “Oh my gosh!” Frankly, manufacturers have a right and a...
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20 Years of Automotive Internet: Marginal Cost Per Sale
Marginal Cost Per Sale Even before the internet, efforts were made to survey dealers and determine the average advertising cost per vehicle sold. This is an interesting but fairly useless statistic....
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20 Years of Automotive Internet: The History of Dealer Groups
History of Dealer Groups Dealer Groups have grown in number, size, and influence. Maria Espinoza is a dealer group expert, Maria what’s some of the history around dealer groups. Small dealer groups...
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20 Years of Automotive Internet: Marketing Advantages of Dealer Groups
Marketing Advantages of Dealer Groups I’m back this week with Dealer Group expert Maria Espinoza. Maria, what are some of the marketing advantages exclusive to dealer groups? Dealer group sites are...
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20 Years of Automotive Internet: Publicity
Publicity Public relations was once the name for a company’s interaction with the relevant press. Marketers often referred to it as earned media. It didn’t come without a lot of effort. Today, the...
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20 Years of Automotive Internet: Measuring All Four Conversion Types
Measuring All Four Conversion Types In the early days of dealership websites there were only two types of conversion, email lead forms and phone calls. It took some time for phone tracking to become...
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20 Years of Automotive Internet: This Ain’t Chess
This Ain’t Chess Few things impact the future of a business more than personnel development. Although the comparison is frequently made and has been for over a century, business management is not a...
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20 Years of Automotive Internet: Which of These Things Go Together?
Which of These Things Go Together? A common learning game for children is matching up which things go together. In marketing, knowing which things best go together in the marketing mix is essential....
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